Branding The Modern Barber

There was a time when products were carefully engineered, created, crafted, pressed and manufactured to work as hard as the men who made them. Griff’s styling and barbering products embody that same spirit–from the limited batches that are carefully produced, to finding the finest ingredients around the world.

Our Director of Creative lead the brand development and design with his creative team for this modern vintage line of barbering and grooming products for Griff’s Shave Bar, a division of 18|8 Fine Men’s Salons.

Brand Strategy / Brand Identity / Product Packaging / Point of Purchase / Digital / Social Content

Additional Credits: CD/Copywriter–Felipe Bascope, Designer–Jerry Gomez