When the streetwear inspired home goods company decided to take its company to the masses, they chose PLAZMA to help bring the brand to life.

Founded to fill the void left behind when universality overtakes individuality, NIGHT : SHIFT is giving its audience the goods to create a beacon of self-expression that they crave by letting them dress their bed. Never exclusive, they believe in open aesthetic communication and constant innovation. 

Brand Identity / Creative Direction / Copywriting / Design / Marketing Strategy / Packaging / Photography / Social Content / Video