When you think of toasty sub sandwiches you think of Quiznos. In 2013 our Director of Creative had the opportunity to pitch the brand–while working with production company Windowseat–to become their AOR. He presented them with a bold new idea–take the brand in a “digital-first” direction and begin acting more like a publisher of content. The brand loved what they heard and awarded them the business.
The big idea was TOSTY.TV–a branded content platform built on a foundation of fun food and entertainment. Over the course of their 3-year relationship, Andrew and his team strategized, created and produced a broad range of video content, an owned media platform, a music program called TOASTY ON TOUR with some of the hottest touring acts in the country, and an engaging partnership with action sports DEW TOUR.
All said and done, Andrew and his team of directors, producers, writers, and creatives garnered the brand over 15MM views for their premium video content alone. Quiznos customers spent 23MM minutes with that content online, and to this day Quiznos still reaches out to Andrew when they need a killer content idea for a video.
Creative Direction / Branded Content / Digital / Social / Design / Photography / Video
Additional Credit: Windowseat–Production / Oren Kaplan–Director