PLAZMA co-founder Andrew Smits and brand consultant Dan Maiman have worked on several projects together over the course of their careers doing marketing and creative for action sports/lifestyle brands. An opportunity arose to bring some flavor to an emerging organic energy drink company called Positive Energy Drink, which is a refreshing option for anybody looking for a functional beverage that tastes great and is made with organic ingredients, which boosts your energy levels. So, they teamed up to create Positive Energy’s updated logo and packaging for four of their new flavors. The effect was “positive” (pardon the pun), and pallets of organic green coffee bean drinks are flying off the shelves at retailers including Whole Foods and Costco.
Creative Direction / Brand Identity / Art Direction / Design / Product Packaging