For nearly a century, Danner has crafted boots with purpose and integrity. For many years, fans of the brand were able to visit the Portland-based factory and experience the process firsthand. A front row seat to the 60+ hands that touch every pair of boots coming off of the line. It is truly a sight to behold. Unfortunately, the pandemic put an end to all that fun.
Danner challenged us to reimagine the former in-person tour as a scalable, interactive digital experience. The result is an immersive journey through the process, materials and a myriad of details that come together to create a beautiful piece of wearable art. Danner stands for quality. But don’t take our word for it. Take the tour and decide for yourself.
Shot On Location:
Portland, Oregon
Services:
Strategy / Creative Direction / Art Direction / Copywriting / Design / Illustration
Production / Photography / Post-Production / Animation + Motion Graphics
Music Composition + Recording / Music Supervision