When Dicalite was entering the highly competitive cannabis / horticulture space with their Harvest Hero product launch, they needed a partner who understood the landscape and could tell their story in a way that cut through the noise and legitimized their expertise. We designed their logo, wordmark, brand ID and product packaging.
In a crowded marketplace, ensuring their suite of enhanced soil media products stood out was paramount.
Making sure voice is represented through design is always a challenge but not nearly as complex as the varied compliance issues we considered across all 50 states.
Additional services include digital media, Ecommerce strategy, Branding Guidelines, Content, Ad layout / Design and Tradeshow / experiential activations. Plazma served as their AOR, providing best of class creative assets and an elite level of strategy and service.
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Services:
Strategy / Creative Direction / Copywriting / Art Direction / Design / Illustration