For almost 40 years, Troy Lee Designs has been creating protective riding gear and apparel for the motocross and mountain biking community worlwide. They are one of the most well-respected names in action and motorsports.
For 2020, the company’s leadership wanted to make a bigger investment in quality content across their video and digital campaigns and asked PLAZMA™ to help them strategize and execute a content plan for the year around the idea of ‘finding your line”.
Every ride experience involves finding your line whether it be your individual path on the track or trail, or way of living.
To date, we’ve delivered an ongoing content campaign featuring brand videos, clips, posts, and emails about the user experience; showcasing athletes and ambassadors stories on and off the bike to help paint a picture that consumers see themselves in. The stories weave a common thread through all categories of the brand. This platform allows for rich storytelling and the opportunity to organically promote product within these stories.
“I’ve been really impressed with how well PLAZMA has taken the challenges we’ve presented them in helping our brand take its storytelling to the next level.
Their team really gets it, understands our content goals,
and have become a valuable partner to our organization.”
Shot On Location:
Corona, CA / Anaheim, CA / Cahuilla Creek, CA / Mammoth Lakes, CA / Glamis, CA
Services:
Strategy / Creative Direction / Production / Post-Production / Music Direction + Licensing